Privacy Policy

Effective Date: 10 July 2025

1. Introduction

Welcome to AceHaematology ("we," "us," "our"). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website and services (collectively, the "Service"), and outlines your data protection rights under UK law.

Our data controller is AceHaematology, and we are responsible for your personal data. If you have any questions, you can contact us at: acehaematology@gmail.com

2. The Information We Collect

We collect information to provide and improve our Service to you.

a) Personal Data You Provide to Us:

Identity & Contact Data: Name, email address, phone number.
Professional Data: Your specialty, position, and institution.
Financial Data: Payment information, which is processed securely by our third-party payment processors. We do not store your full card details.
Profile Data: Information you provide when you register, fill out a form, or participate in surveys.

b) Data We Collect Automatically (Usage Data):

Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, and operating system.
Usage Data: Information about how you use our website, including pages visited, time spent, and links clicked.
Performance Data: Your scores, progress, and performance in our practice questions and mock exams.

3. How and Why We Use Your Personal Data (Our Lawful Bases)

UK data protection law requires us to have a "lawful basis" for processing your personal data. We have set out the purposes for which we use your data and our lawful basis for doing so in the table below.

Purpose of Processing	Type(s) of Data Used	Lawful Basis for Processing
To register you as a new user and manage your account.	Identity, Contact, Professional	Performance of a Contract with you.
To process your subscription payments.	Identity, Contact, Financial	Performance of a Contract with you.
To provide the Service, including tracking your performance and progress.	Identity, Professional, Performance	Performance of a Contract with you.
To manage our relationship with you (e.g., notifying you of policy changes, providing customer support).	Identity, Contact, Profile	Performance of a Contract; Legitimate Interest (to keep our records updated).
To improve our website, services, and user experience.	Technical, Usage, Performance	Legitimate Interest (to develop our products and grow our business).
To ensure the security of our platform and address technical issues.	Technical, Usage	Legitimate Interest (for network security and running our business).
To send you relevant marketing information about similar services, special offers, and events.	Identity, Contact, Professional	Legitimate Interest (to develop our products). You can opt out at any time.
To comply with a legal or regulatory obligation.	All relevant data	Legal Obligation.

4. Who We Share Your Information With

We do not sell your personal data. We may share your information with trusted third parties who provide services on our behalf, under strict confidentiality agreements. These include:

Payment Processors: To securely handle your subscription payments.
Analytics Providers (e.g., Google Analytics): To help us understand and improve how our Service is used.
Cloud Hosting & IT Service Providers: To securely store our data and maintain our platform.

We may also disclose your data if required by law or in the event of a business transaction, such as a merger or acquisition.

5. International Data Transfers

Our primary operations are in the United Kingdom. If we transfer your personal data outside of the UK, we will ensure it is protected by implementing appropriate safeguards as required by UK GDPR, such as using specific contracts approved by the UK authorities which give personal data the same protection it has in the UK.

6. Data Security & Retention

We have implemented appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way.

We will only retain your personal data for as long as is necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

7. Your Data Protection Rights under UK GDPR

Under UK data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information.
Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate or complete information you think is incomplete.
Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You can exercise these rights at any time by contacting us at acehaematology@gmail.com

You also have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner's Office (ICO). You can find their contact details at: www.ico.org.uk

8. Cookies

We use cookies to distinguish you from other users of our website. This helps us to provide you with a good experience and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy.

9. Children's Privacy

Our service is not intended for individuals under the age of 18, and we do not knowingly collect data relating to children.

10. Changes to This Privacy Policy

We may update this policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Effective Date."

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

privacy@acehaematology.com

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